Home Services & Trades
The Contractor Advantage Most Businesses Underuse: Communication
Skill gets the job done. Communication often determines whether the customer feels confident while it is being done.
Read article →Local
Local Still Matters
Our view on community visibility, referrals, customer trust and the business relationships closest to home.
Automotive & Transportation
Why Trust May Be the Most Valuable Service Feature
When customers cannot independently verify every recommendation, the business relationship depends heavily on how confidence is created and maintained.
Read article →Retail & Consumer
Independent Retail Should Stop Trying to Look Like Big Retail
Small retailers rarely win by becoming a smaller imitation of a national chain. Their advantage is often the very thing scale makes difficult.
Read article →Lifestyle, Recreation & Entertainment
Experience Is the Product More Often Than Owners Think
In recreation, entertainment and lifestyle businesses, customers frequently remember the feeling around the purchase as much as the purchase itself.
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