I Paid for This—So Why Are You Still Interrupting Me?
Advertising inside paid entertainment creates a different kind of frustration because the consumer may feel they are paying for an experience and still being charged with interruptions.
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Marketing & Advertising
Advertising and communication viewed from the customer side, with practical lessons for business owners.
Articles
Maybe the Best Advertising Doesn’t Feel Like Advertising at All
What if the future of advertising is not finding better ways to interrupt people, but giving people something they actually want?
Read →The Ad Worked. I Remember Your Company—and I Hate It.
Brand awareness is not automatically a win. A consumer can remember a company extremely well and still want absolutely nothing to do with it.
Read →The Ad You Didn’t Hate—Until You Saw It 15 Times
A consumer can begin with no opinion of a company at all and end up actively disliking it simply because the same advertisement will not stop appearing.
Read →When Advertising Stops Selling and Starts Making Customers Angry
Advertising can create awareness while simultaneously creating resentment when it interrupts the very experience a consumer is trying to enjoy.
Read →Why Am I Seeing This Ad? I Would Never Buy This
Digital targeting can know enormous amounts about people and still fail at the basic job of showing them something relevant.
Read →You Made Me Reach for the Remote
Repeated interruption can teach consumers an automatic behavior: the moment advertising begins, escape.
Read →Your Advertising Didn’t Win Me Over. It Made Me Not Want to Buy From You.
Advertising is supposed to increase the likelihood that someone will buy. Excessive frequency can sometimes do exactly the opposite.
Read →Your Advertising Is Turning My Relaxation Into Work
Entertainment is supposed to be a break. Constantly muting, skipping, closing and managing ads can turn relaxation into another task.
Read →Your Commercial Just Ruined the Moment
Context matters. An advertisement can be perfectly produced and still feel absurd or insensitive when it collides with the emotion of the content it interrupts.
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